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Resource Optimisation
We help you put in place the right marketing structures, the optimal agency roster and work flow processes and ensure your team has the right skills to meet the challenges of the digital age.
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Agency Search
The Observatory International’s pitch consultants will help you choose the most suitable partner to match your company’s specific requirements.
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Agency Remuneration
We design appropriate, innovative, efficient and performance-driven remuneration agreements that are motivating to all stakeholders – providing fair value to marketers and fair profit to your agencies.
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Performance Measurement
Our proprietary performance monitoring and measurement tools identify client-agency problems at an early stage. They provide maximum transparency and help deliver peak agency performance.
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Our Tools
Too busy to stay on top of your agencies performance? Need to assess your agencies against industry benchmarks? The solution – Agency Performance Tracker™
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Benchmarked agency rates by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.
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Alignment Comparator™ is an online criteria ranking tool designed to capture, frame and rank key stakeholders’ requirements – ensuring impartiality and an audit trail.
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Testimonials
The Observatory International made our job (of choosing the winner) really difficult by finding us such well matched agencies. I wouldn't undertake another major agency appointment or agency roster review without them
Andrew James. Allianz UKThe Observatory International has been a source of wise counsel and support in helping raise standards in the way we contract, evaluate and incentivise agencies.
Charlie Hiscocks. Brand Communications Director SAB Miller
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We retained The Observatory International to manage the search and selection process to appoint a regional lead creative agency for AsiaRooms. Their advice, calmness under pressure and wise counsel, was invaluable in guiding us through this process successfully. The experience was nothing short of a pleasure and we’re delighted with the outcome.
Nicki Kenyon. Ex-Managing Director, asiarooms.comGoing into the process with The Observatory International proved to be a very valuable exercise, with tangible outputs that could translate into immediate action plans in order to strengthen the client-agency relationship.
Laurence Tournerie. General Manager, Danone SingaporeThe Observatory International has led a very useful process with both parties spending quality time together, discussing how to work more closely. This is the Danone way of working. It is about connection, proximity and openness. And we look forward to The Observatory International helping us continue the momentum created.
Jeffrey Lu. General Manager, Danone Dumex ChinaWorking with The Observatory International made our search for the perfect agency partner efficient, effective and exciting. Their proactive style, excellent process and general knowledge of the market place made the project progress at pace and offered us an invaluable service.
Marketing Team member. Grant’s Blended Scotch WhiskyAt each stage in the process The Observatory International were knowlegable and added great value - I personally felt they were an extension of our brand team. Overall I am absolutely delighted with the final result we got to. And I haven’t even mentioned they're lovely people too.
Scott Perry. Marketing Manager, Nutella & Tic TacThe Observatory International has been a source of wise counsel and support in helping raise standards in the way we contract, evaluate and incentivise agencies.
Charlie Hiscocks. Brand Communications Director SAB MillerThe Observatory International displayed a deep understanding of the industry and our creative agency needs. The pitch process was comprehensive, enjoyable and professional; we are very happy with our new advertising agency, they are a great fit with our company.
Amy Schoeman. Campaign Marketing Manager, Nando’s UK