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Resource Optimisation
We help you put in place the right marketing structures, the optimal agency roster and work flow processes and ensure your team has the right skills to meet the challenges of the digital age.
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Agency Search
The Observatory International’s pitch consultants will help you choose the most suitable partner to match your company’s specific requirements.
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Agency Remuneration
We design appropriate, innovative, efficient and performance-driven remuneration agreements that are motivating to all stakeholders – providing fair value to marketers and fair profit to your agencies.
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Performance Measurement
Our proprietary performance monitoring and measurement tools identify client-agency problems at an early stage. They provide maximum transparency and help deliver peak agency performance.
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Our Tools
Too busy to stay on top of your agencies performance? Need to assess your agencies against industry benchmarks? The solution – Agency Performance Tracker™
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Benchmarked agency rates by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.
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Alignment Comparator™ is an online criteria ranking tool designed to capture, frame and rank key stakeholders’ requirements – ensuring impartiality and an audit trail.
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Testimonials
The Observatory International made our job (of choosing the winner) really difficult by finding us such well matched agencies. I wouldn't undertake another major agency appointment or agency roster review without them
Andrew James. Allianz UKThe Observatory International has been a source of wise counsel and support in helping raise standards in the way we contract, evaluate and incentivise agencies.
Charlie Hiscocks. Brand Communications Director SAB Miller
