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Observatory International Logo
+85 29851 3959
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Drive brand growth

by transforming your marketing

The Observatory International is the
leading global management consultancy
dedicated to helping companies drive brand growth by transforming their Marketing and Communications resources.

How we transform your Marketing &
Communications resources

All too often we see three key symptoms that get in the way of brands achieving their brand growth:
Agency rosters that are no longer fit-for-purpose
Broken Client : Agency relationships
Capabilities and resourcing issues in Client and Agency teams

Here’s how we can help you:

Agency Roster
Agency Roster Modelling Roster Rationalisation & Segmentation Find out more
Capabilities & Resources
Agency Search & Selection Best Practice Training Marketing Organisation Design Find out more
Client : Agency Relationship Management
Best Practice Ways of Working Agency Performance Measurement Agency Compensation Management Find out more

We remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.

You can expect to achieve increased return on
marketing investment and marketing excellence,

Team icon Focused and aligned teams
Hand press button icon Efficient and effective processes
Diagram icon Agile and consumer-centric marketing

Where ever you are in the world our Consultants help you transform your marketing resources using our proprietary methodologies and tools from our offices in London, Paris, Hamburg, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, and our partners in Los Angeles and New York

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Who have we helped?

Consulting excellence

Forbes WB Consultants 2022
Incorporated Society of British Advertisers
World Federation of Advertisers

Our proprietary tools

Gard logo

Agency rates benchmarked by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.

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Alignment comparator logo

Alignment Comparator™ is our proprietary online criteria ranking tool which is designed to capture, frame and rank key stakeholders’ requirements. It is used in both Agency Search and Relationship Alignment exercises.

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Agency performance tracker logo

Need to stay on top of your key agency relationships? Agency Performance Tracker™ enables fast and simple measurement and tracking of key relationship dimensions between you and your agencies.

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Agency performance diagnostic logo

Agency Performance Diagnostic™ - our proprietary Deep Dive on-line performance measurement tool. It enables detailed analysis across key relationship dimensions – Team, Strategy, Deliverables and Operational.

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News & Insights

Navigating what 2023 has to offer… January 20, 2023

Navigating what 2023 has to offer…

Advertisers believe they are still getting great value from their agencies post pandemic, WFA research December 18, 2022

Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

Marketing trends impacting brands and their agencies in 2023 December 14, 2022

Marketing trends impacting brands and their agencies in 2023

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