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Observatory International Logo
+49 (0)40 413 43 0012
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Drive brand growth

by transforming your marketing

The Observatory International is the
leading global management consultancy
dedicated to helping companies drive brand growth by transforming their Marketing and Communications resources.

How we transform your Marketing &
Communications resources

All too often we see three key symptoms that get in the way of brands achieving their brand growth:
Agency rosters that are no longer fit-for-purpose
Broken Client : Agency relationships
Capabilities and resourcing issues in Client and Agency teams

Here’s how we can help you:

Agency Roster
Agency Roster Modelling Roster Rationalisation & Segmentation Find out more
Capabilities & Resources
Agency Search & Selection Best Practice Training Marketing Organisation Design Find out more
Client : Agency Relationship Management
Best Practice Ways of Working Agency Performance Measurement Agency Compensation Management Find out more

We remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.

You can expect to achieve increased return on
marketing investment and marketing excellence,
Team icon Focused and aligned teams
Hand press button icon Efficient and effective processes
Diagram icon Agile and consumer-centric marketing

Where ever you are in the world our Consultants help you transform your marketing resources using our proprietary methodologies and tools from our offices in London, Paris, Hamburg, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, and our partners in Los Angeles and New York

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Who have we helped?
Consulting excellence
Forbes WB Consultants 2022
UK's Leading Management Consultants 2023
World Federation of Advertisers
Our proprietary tools
Gard logo

Agency rates benchmarked by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.

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Alignment comparator logo

Alignment Comparator™ is our proprietary online criteria ranking tool which is designed to capture, frame and rank key stakeholders’ requirements. It is used in both Agency Search and Relationship Alignment exercises.

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Agency performance tracker logo

Need to stay on top of your key agency relationships? Agency Performance Tracker™ enables fast and simple measurement and tracking of key relationship dimensions between you and your agencies.

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Agency performance diagnostic logo

Agency Performance Diagnostic™ - our proprietary Deep Dive on-line performance measurement tool. It enables detailed analysis across key relationship dimensions – Team, Strategy, Deliverables and Operational.

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News & Insights
Why is Agency Relationship Management worth doing? March 24, 2023

Why is Agency Relationship Management worth doing?

Cost saving ideas that won’t hinder your growth or damage your agency relationships March 22, 2023

Cost saving ideas that won’t hinder your growth or damage your agency relationships

Marketing for good March 21, 2023

Marketing for good

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