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Agency Roster Modelling

Agency Roster Modelling

These are many reasons for Clients to approach us to review and redesign their Agency roster model.
These are just a few…

Marketing icon Digital marketing transformation.
Focus icon A new business strategy and focus.
Roster icon Their roster that has become bloated over time.
Customer icon Or the need to move from traditional to multi-channel, consumer-centric marketing
While the reasons for change may be different the desired outcomes are often similar
Creative excellence
Contribution to business growth and transformation
Increased return on marketing investment
Motivated, confident and effective teams

Our Approach:

The Observatory International has worked with some of the world’s leading brands to help them define and implement agency roster models. Whilst every solution is different, tailored to meet each Client’s specific needs, we utilise a consistent proven methodology.

What you can expect from an Observatory International defined Agency Model

People working on agency
A model aligned to your business and marketing objectives
A framework which enables Marketers to choose which agencies to work with and for what
Defined ways of working to manage the relationship and embed best practice.
All maintained through governance, performance measurement and motivating compensation arrangements.
Our Agency Model consulting expertise

We are the optimisation partner for the World Federation of Advertisers (WFA). In collaboration with the WFA we have produced multiple thought leadership pieces in the areas of Agency Models, Agency Relationship Management and Agency Compensation

WFA Agency Roster Transformation
Global Trends in Agency Inhousing
WFA Global Agency Remuneration 2018

In addition, we are the only global Consultancy in our field recognised by the Management Consultancies’ Association. We adhere to its Code of Practice and standards of Consultancy Excellence.

Who have we helped?
Further reading
Agency Roster Transformation – agency rosters face ongoing reform and revamps July 27, 2022

Agency Roster Transformation – agency rosters face ongoing reform and revamps

GenAI – Things to Consider July 9, 2024

GenAI – Things to Consider

What’s the right marketing agency model for your brand? April 18, 2024

What’s the right marketing agency model for your brand?

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