Resource Optimisation
We help you put in place the right marketing structures, the optimal agency roster and work flow processes and ensure your team has the right skills to meet the challenges of the digital age.
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Agency Search
The Observatory International search consultants will find the best agency partner for your brand, whether it be creative, digital, or media.
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Agency Compensation
We work with you to design appropriate and mutually acceptable compensation agreements that provide fair value to marketers, and fair profit to your agencies.
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Performance Measurement
Our proprietary performance monitoring and measurement tools identify client-agency problems at an early stage, and can be tailored to the requirements of your organisation.
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Our Tools
Too busy to stay on top of your agencies performance? Need to assess your agencies against industry benchmarks? The solution – Agency Performance Tracker™
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Benchmarked agency rates by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.
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Alignment Comparator™ is an online criteria ranking tool designed to capture, frame and rank key stakeholders’ requirements – ensuring impartiality and an audit trail.
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Testimonials
“The team at The Observatory partnered with us to transform a daunting and high-stakes task into an efficient, fruitful and engaging process. I have no doubt that their expertise will deliver the best outcome for our project!”
Anne Davini-Johnson, Director, Brand and Marketing Communications Strategy, Thomson Reuters“I think one of the Observatory's strengths is the power of independent and experienced observer's opinion onlooking & revealing the situation of agency selection more objectively than client could do on his own.”
Maaria Elagina Marketing Manager Functional & Flavored Products, Borjomi“We were choosing between going through Industry ratings and then knocking on closed doors or working with Observatory. The choice we made was obvious!”
Natalia Revika Global Brand Portfolio Director, Borjomi“The team at Observatory International were given a real challenge in running our global loyalty pitch in a very compressed timeline in the run up to Christmas. No corners were cut in any element of the process which they ran with precision and expertise. The support and invaluable advice they gave me in selecting an…
Gianfranco Cuzziol, Global Head of CRM, Aesop“Working with Stuart and Christine was an absolute pleasure, always responsive they have provided valuable guidance and ensured a smooth, fast and successful outcome.”
Davide Chessa, Head of Global Marketing and Innovation, Nutella®“The Observatory are an absolute must if you’re looking to appoint a new comms agency. I have worked with [them) on numerous occasions to seek and appoint a new agency for big (and small) brands. Always insightful and with a unique inside track on what’s what and who’s who. Timely, flexible, professional and good value.…
Sarah Heynen, Gü“Consummate professionals. Your expertise and industry knowledge have been invaluable. You helped us get the best from our own people and our potential partners. We’re the delighted with the result.”
Gisela Rule Global Brand Director, White ClawThank you for your help in making the process a success, I thought the process was extremely well run with good stakeholder management across the PZ team and a world class approach.
Gharry Eccles, Global Category Director for Personal Care and Homecare, PZ Cussons PlcThe Observatory International team were fundamental to our successful agency search and appointment process. Throughout, TOI were meticulous in understanding our specific requirements, identifying the best match and unearthing options that proved to be right, but not the immediately obvious choice. In a complicated marketplace with a multitude of options, The Observatory International displayed specialist knowledge…
Lawrence Hamilton, Director of Marketing Communications Toyota Marketing Operations, Abdul Latif JameelWe retained The Observatory International to manage the search and selection process to appoint a regional lead creative agency for AsiaRooms. Their advice, calmness under pressure and wise counsel, was invaluable in guiding us through this process successfully. The experience was nothing short of a pleasure and we’re delighted with the outcome.
Nicki Kenyon. Ex-Managing Director, asiarooms.comGoing into the process with The Observatory International proved to be a very valuable exercise, with tangible outputs that could translate into immediate action plans in order to strengthen the client-agency relationship.
Laurence Tournerie. General Manager, Danone SingaporeThe Observatory International has led a very useful process with both parties spending quality time together, discussing how to work more closely. This is the Danone way of working. It is about connection, proximity and openness. And we look forward to The Observatory International helping us continue the momentum created.
Jeffrey Lu. General Manager, Danone Dumex ChinaWorking with The Observatory International made our search for the perfect agency partner efficient, effective and exciting. Their proactive style, excellent process and general knowledge of the market place made the project progress at pace and offered us an invaluable service.
Marketing Team member. Grant’s Blended Scotch WhiskyAt each stage in the process The Observatory International were knowledgable and added great value - I personally felt they were an extension of our brand team. Overall I am absolutely delighted with the final result we got to. And I haven’t even mentioned they're lovely people too.
Scott Perry. Marketing Manager, Nutella & Tic TacThe Observatory International has been a source of wise counsel and support in helping raise standards in the way we contract, evaluate and incentivise agencies.
Charlie Hiscocks. Brand Communications Director SAB MillerThe Observatory International displayed a deep understanding of the industry and our creative agency needs. The pitch process was comprehensive, enjoyable and professional; we are very happy with our new advertising agency, they are a great fit with our company.
Amy Schoeman. Campaign Marketing Manager, Nando’s UK