Drive brand growth
by transforming your marketing
resources
The Observatory International is the
leading global management consultancy
dedicated to helping companies drive brand growth by transforming their Marketing and Communications resources.
How we transform your Marketing &
Communications resources
Here’s how we can help you:
Capabilities & Resources
Agency Search & Selection Best Practice Training Marketing Organisation Design Find out moreClient : Agency Relationship Management
Best Practice Ways of Working Agency Performance Measurement Agency Compensation Management Find out moreWe remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.
You can expect to achieve increased return on
marketing investment and marketing excellence,
through:
Focused and aligned teams
Efficient and effective processes
Agile and consumer-centric marketing
Where ever you are in the world our Consultants help you transform your marketing resources using our proprietary methodologies and tools from our offices in London, Paris, Hamburg, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, and our partners in Los Angeles and New York
Agency rates benchmarked by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.
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Alignment Comparator™ is our proprietary online criteria ranking tool which is designed to capture, frame and rank key stakeholders’ requirements. It is used in both Agency Search and Relationship Alignment exercises.
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Need to stay on top of your key agency relationships? Agency Performance Tracker™ enables fast and simple measurement and tracking of key relationship dimensions between you and your agencies.
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Agency Performance Diagnostic™ - our proprietary Deep Dive on-line performance measurement tool. It enables detailed analysis across key relationship dimensions – Team, Strategy, Deliverables and Operational.
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Observatory International Newsletter – May 2023
Brands need to get a grip if they are thinking of pitching
Clients need marketing operational excellence from their agencies now more than ever