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Recent News

The Observatory International teams up with MediaSense to win UK Government task

  • March 12, 2020
The Observatory International has been selected to provide strategic advice to government departments and agencies.
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The Observatory International renews ISBA partnership

  • March 10, 2020
Consultancy will continue to help ensure UK advertisers drive real alignment between the commercial interests of their brands and agency partners
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tanktank – Mit Schwarzbrot und Delikatessen

  • February 17, 2020
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Project Completion – vivoX

  • December 13, 2019
The Observatory International was appointed by the Chinese smartphone manufacturer vivoX’s brand team in Germany to appoint agency partner(s) capable of providing Creative, Media and PR services to support vivoX’s expansion into the European market place.
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Project Completion – First Direct

  • December 13, 2019
The Observatory International was appointed by First Direct’s marketing and brand team to deliver an agency with strong strategic capabilities and proven creative credentials to raise awareness of the First Direct brand.
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Project Completion – Vodafone

  • December 6, 2019
The Observatory International was appointed by Vodafone’s Global Brand team to deliver an Agency capable of providing strategic and creative insight for Vodafone’s global campaigns focused on the brand’s positive social impact.
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Are Publicis’ problems reflective of a wider market malaise?

  • October 16, 2019
Publicis' poor results and the market's reaction raise questions over the broader ad industry.
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Vodafone appoints Anomaly to global brand strategy brief

  • August 12, 2019
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Starkes Geschäftsführer-Trio für The Observatory International Hamburg

  • May 15, 2019
The Observatory International Hamburg untermauert ihre Beratungskompetenz
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Project Completed – Coty

  • December 3, 2018
Congratulations to The&Partnership London on winning Coty's Wella Professionals hair care brand following a competitive pitch process managed by The Observatory International
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