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Our latest report published in partnership with the World Federation of Advertisers highlights that agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures.
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Task: Canadian marketplace agency search and selection process for a new Media Agency of Record for Corby
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These are just some of the topics covered during the meeting of The Observatory International’s global network in mid-May 2022: Actions to incorporate sustainability focused methodologies Responsibilities in marketing processes and operational design to deliver marketing sustainably How the metaverse will impact marketing choices and how it should be done Global and local insights, observations
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Task: Agency modelling and search and selection for a global creative agency for the Randstad and Monster brands Assignment Timescale: 6 weeks agency modelling followed by 16 weeks agency search and selection Situation Randstad is the global leader in the HR services provider industry. As part of its brand acceleration strategy for the
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Global agency search and selection process for a new creative Agency of Record for White Claw
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On May 6, the 2nd edition of the State of Communication was held on the theme “How is communication an essential driver of recovery?” Nicolas Gondeau, Managing Partner from The Observatory International, Paris office had the honour to participate in the debate. Click here to view the discussion. #AgencyManagement # Search & Selection #Roster Modelling
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A review of the responses to our agency relationship surveys over the past year provides valuable insight into the sentiment and priorities of marketers and their agencies in what has been an extraordinary year, and provides a perspective to inform 2021.
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Global agency search & selection process for a new creative Agency of Record for the brand.
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Creative Agency shortlisting exercise for new Agency of Record for Gü
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Observatory International search and selection to find a global activation agency for Ferrero’s Nutella® brand
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