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Recent News

Creative in-housing hits 57% among multinationals, WFA report

  • September 4, 2020
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
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The challenges that await Wendy Clark at Dentsu Aegis Network

  • September 1, 2020
She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture? Stuart Pocock, Founder and Managing Partner, The Observatory International gives his point of view.
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The Observatory International and ISBA launch Best Practice Guide for Remunerating Agencies

  • July 28, 2020
ISBA and The Observatory International have launched a new best practice guide which looks at a range of issues faced by Marketing and Procurement professional dealing with agency remuneration. The report highlights methodologies to tackle these issues head on, providing options to suit different business needs and agency types alike. The Remunerating Agencies; Best practice
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PEUGEOT Chooses OMNICOM’s O.P.EN as its Global Creative Agency of Record

  • July 1, 2020
Following a global tender, PEUGEOT selected O.P.EN, a bespoke agency specially created on an innovative model by OMNICOM GROUP (NYSE: OMC), in order to support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT is initiating a new creative partnership with O.P.EN – OMNICOM for PEUGEOT Engine – with an unprecedent
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How should agencies respond to ‘bullying’ clients over payment terms?

  • June 15, 2020
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Observatory International names Danny Hill as Managing Partner of Greater China & South East Asia

  • May 5, 2020
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Free advice line for WFA members

  • April 6, 2020
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The Observatory International teams up with MediaSense to win UK Government task

  • March 12, 2020
The Observatory International has been selected to provide strategic advice to government departments and agencies.
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The Observatory International renews ISBA partnership

  • March 10, 2020
Consultancy will continue to help ensure UK advertisers drive real alignment between the commercial interests of their brands and agency partners
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tanktank – Mit Schwarzbrot und Delikatessen

  • February 17, 2020
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