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The Observatory International has been selected to provide strategic advice to government departments and agencies.
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Consultancy will continue to help ensure UK advertisers drive real alignment between the commercial interests of their brands and agency partners
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The Observatory International was appointed by the Chinese smartphone manufacturer vivoX’s brand team in Germany to appoint agency partner(s) capable of providing Creative, Media and PR services to support vivoX’s expansion into the European market place.
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The Observatory International was appointed by First Direct’s marketing and brand team to deliver an agency with strong strategic capabilities and proven creative credentials to raise awareness of the First Direct brand.
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The Observatory International was appointed by Vodafone’s Global Brand team to deliver an Agency capable of providing strategic and creative insight for Vodafone’s global campaigns focused on the brand’s positive social impact.
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Publicis' poor results and the market's reaction raise questions over the broader ad industry.
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