-
A review of the responses to our agency relationship surveys over the past year provides valuable insight into the sentiment and priorities of marketers and their agencies in what has been an extraordinary year, and provides a perspective to inform 2021.
Read More
-
Global agency search & selection process for a new creative Agency of Record for the brand.
Read More
-
Observatory International search and selection to find a global activation agency for Ferrero’s Nutella® brand
Read More
-
The FT has listed the marketing management consultancy The Observatory International, as one of the UK’s leading management consultants for 2021.
Read More
-
Observatory International search and selection to find a global customer engagement agency for skincare and beauty brand Aesop
Read More
-
The Agency Relationship Management report sheds light on what agency management currently looks like in the UK, what issues are arising, and what might have to change going forward to facilitate and enable brand growth.
Read More
-
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
Read More
-
She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture? Stuart Pocock, Founder and Managing Partner, The Observatory International gives his point of view.
Read More
-
ISBA and The Observatory International have launched a new best practice guide which looks at a range of issues faced by Marketing and Procurement professional dealing with agency remuneration. The report highlights methodologies to tackle these issues head on, providing options to suit different business needs and agency types alike. The Remunerating Agencies; Best practice
Read More
-
Following a global tender, PEUGEOT selected O.P.EN, a bespoke agency specially created on an innovative model by OMNICOM GROUP (NYSE: OMC), in order to support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT is initiating a new creative partnership with O.P.EN – OMNICOM for PEUGEOT Engine – with an unprecedent
Read More
Global
Global
United Kingdom
United States
Greater China & SEA
Germany
France
Switzerland
South Africa
Dubai
