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Recent News

Fundamentals of client and agency relationships during the 2020 Covid pandemic

  • April 12, 2021
A review of the responses to our agency relationship surveys over the past year provides valuable insight into the sentiment and priorities of marketers and their agencies in what has been an extraordinary year, and provides a perspective to inform 2021.
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Project Completion – Absolut Vodka

  • March 24, 2021
Global agency search & selection process for a new creative Agency of Record for the brand.
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Project Completion – Ferrero – Nutella®

  • March 4, 2021
Observatory International search and selection to find a global activation agency for Ferrero’s Nutella® brand
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The Financial Times lists The Observatory International as one of the UK’s leading management consultants

  • February 18, 2021
The FT has listed the marketing management consultancy The Observatory International, as one of the UK’s leading management consultants for 2021.
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Project Completion – Aesop Global Customer Engagement Agency Search

  • February 9, 2021
Observatory International search and selection to find a global customer engagement agency for skincare and beauty brand Aesop 
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ISBA and The Observatory International launch agency relationship management report

  • December 4, 2020
The Agency Relationship Management report sheds light on what agency management currently looks like in the UK, what issues are arising, and what might have to change going forward to facilitate and enable brand growth.
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Creative in-housing hits 57% among multinationals, WFA report

  • September 4, 2020
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
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The challenges that await Wendy Clark at Dentsu Aegis Network

  • September 1, 2020
She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture? Stuart Pocock, Founder and Managing Partner, The Observatory International gives his point of view.
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The Observatory International and ISBA launch Best Practice Guide for Remunerating Agencies

  • July 28, 2020
ISBA and The Observatory International have launched a new best practice guide which looks at a range of issues faced by Marketing and Procurement professional dealing with agency remuneration. The report highlights methodologies to tackle these issues head on, providing options to suit different business needs and agency types alike. The Remunerating Agencies; Best practice
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PEUGEOT Chooses OMNICOM’s O.P.EN as its Global Creative Agency of Record

  • July 1, 2020
Following a global tender, PEUGEOT selected O.P.EN, a bespoke agency specially created on an innovative model by OMNICOM GROUP (NYSE: OMC), in order to support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT is initiating a new creative partnership with O.P.EN – OMNICOM for PEUGEOT Engine – with an unprecedent
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