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Recent News

Starkes Geschäftsführer-Trio für The Observatory International Hamburg

  • May 15, 2019
The Observatory International Hamburg untermauert ihre Beratungskompetenz
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7 in 10 clients: changing remuneration models will improve relations with agencies

  • February 1, 2019
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World Federation of Advertisers and The Observatory International.
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Project Completed – Coty

  • December 3, 2018
Congratulations to The&Partnership London on winning Coty's Wella Professionals hair care brand following a competitive pitch process managed by The Observatory International
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ISBA has announced a strategic partnership with The Observatory International as part of its commitment to help advertisers ensure that they and their agency partners are commercially aligned.

  • October 15, 2018
ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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Are creative shops in terminal decline as the lead agency?

  • October 3, 2018
WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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Subaru NZ and BC&F Dentsu win top honours in 2018 Agency-Marketer Partnership Awards

  • September 6, 2018
The fifth-annual Agency-Marketer Partnership awards were announced this morning in Singapore. From the shortlisted entries, the judges awarded two prizes ...
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Aviva appoints Be Heard Group as its first digital lead agency

  • June 28, 2018
Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.
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Globaler Pitch von Mercedes-Benz Cars entscheidet über PR-Leadagentur

  • June 18, 2018
Im Rahmen eines Pitches hat der Bereich Global Communications Mercedes-Benz Cars den Etat für die Kommunikations-Leadagentur neu ausgeschrieben.
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Mercedes-Benz Cars global pitch decides on lead PR agency

  • June 18, 2018
The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.
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JWT wins global Grolsch account

  • June 15, 2018
J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.
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