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Recent News

Agency Roster Transformation – agency rosters face ongoing reform and revamps

  • July 19, 2022
Our latest report published in partnership with the World Federation of Advertisers highlights that agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures.
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Project Completion – Corby Spirit and Wine

  • July 4, 2022
Task: Canadian marketplace agency search and selection process for a new Media Agency of Record for Corby
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The Observatory International Global Partners’ meeting, May 2022

  • June 1, 2022
These are just some of the topics covered during the meeting of The Observatory International’s global network in mid-May 2022: Actions to incorporate sustainability focused methodologies Responsibilities in marketing processes and operational design to deliver marketing sustainably How the metaverse will impact marketing choices and how it should be done Global and local insights, observations
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Project Completion – Randstad and Monster Global Creative Agency Search & Selection

  • May 4, 2022
Task: Agency modelling and search and selection for a global creative agency for the Randstad and Monster brands   Assignment Timescale: 6 weeks agency modelling followed by 16 weeks agency search and selection   Situation Randstad is the global leader in the HR services provider industry.  As part of its brand acceleration strategy for the
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Project Completion – White Claw

  • September 7, 2021
Global agency search and selection process for a new creative Agency of Record for White Claw
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The state of the communications industry

  • May 14, 2021
On May 6, the 2nd edition of the State of Communication was held on the theme “How is communication an essential driver of recovery?”  Nicolas Gondeau, Managing Partner from The Observatory International, Paris office had the honour to participate in the debate.  Click here to view the discussion. #AgencyManagement # Search & Selection #Roster Modelling
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Fundamentals of client and agency relationships during the 2020 Covid pandemic

  • April 12, 2021
A review of the responses to our agency relationship surveys over the past year provides valuable insight into the sentiment and priorities of marketers and their agencies in what has been an extraordinary year, and provides a perspective to inform 2021.
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Project Completion – Absolut Vodka

  • March 24, 2021
Global agency search & selection process for a new creative Agency of Record for the brand.
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Project Completion – Gü

  • March 16, 2021
Creative Agency shortlisting exercise for new Agency of Record for Gü
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Project Completion – Ferrero – Nutella®

  • March 4, 2021
Observatory International search and selection to find a global activation agency for Ferrero’s Nutella® brand
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