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The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
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As the industry watches WPP following the exit of chief executive Martin Sorrell, the world's largest advertising holding company notched a success, retaining the global work for BP's corporate, fuels and Castrols businesses...
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As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under greater scrutiny than at any time since the 1980s
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The Observatory International was appointed by Daimler Automotive Group (DAG) in early 2017 to assist with the development of a new Agency model designed to drive digital transformation for the Organisation on a worldwide basis.
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Asda’s decision to switch its ad account out of Saatchi & Saatchi London into Abbott Mead Vickers BBDO raised industry eyebrows last week.
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Digitale Transformation ist als Schlagwort in aller Munde. Völlig zu Recht...
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Droga5 London has been appointed to handle the global launch advertising for MINI Electric, following a competitive pitch...
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Mercedes-Benz has decided to cooperate with Publicis as its new international network agency ...
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Asahi Group has appointed Leagas Delaney to the global creative account for its Italian beer, Peroni Nastro Azzuro, after a competitive pitch process that began this summer.
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BMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini and Motorrad in the UK.
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