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Recent News

ISBA has announced a strategic partnership with The Observatory International as part of its commitment to help advertisers ensure that they and their agency partners are commercially aligned.

  • October 15, 2018
ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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Are creative shops in terminal decline as the lead agency?

  • October 3, 2018
WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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Subaru NZ and BC&F Dentsu win top honours in 2018 Agency-Marketer Partnership Awards

  • September 6, 2018
The fifth-annual Agency-Marketer Partnership awards were announced this morning in Singapore. From the shortlisted entries, the judges awarded two prizes ...
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Aviva appoints Be Heard Group as its first digital lead agency

  • June 28, 2018
Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.
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Mercedes-Benz Cars global pitch decides on lead PR agency

  • June 18, 2018
The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.
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JWT wins global Grolsch account

  • June 15, 2018
J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.
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Roster arrangements under review at 74% of multinational brands

  • June 12, 2018
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Project Completed – BP

  • May 22, 2018
The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
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WPP’S NEW ‘TEAM ENERGY’ RETAINS GLOBAL BP ACCOUNT

  • May 21, 2018
As the industry watches WPP following the exit of chief executive Martin Sorrell, the world's largest advertising holding company notched a success, retaining the global work for BP's corporate, fuels and Castrols businesses...
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The future of the agency model in a post-Sorrell era

  • May 16, 2018
As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under greater scrutiny than at any time since the 1980s
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