Agency Relationship Management Report
In our work with brands and companies we have witnessed the impact of poor relationships between marketers and their agency colleagues – resulting in frustration, wasted resources and ultimately loss of focus on business challenges and delivery of brand growth.
Effective and robust agency relationship management is crucial to ensure that resources are focused and able to operate at their best. Aligned teams, efficient and effective processes and agile and consumer centric communications will more than deliver a return on investment.
This guide tackles the key areas of agency relationship management, providing the rationale for why it is necessary and best practice guidance to enable it.