Resource Optimisation

With over 25 years’ experience The Observatory International’s consultants are able to provide unparalleled insight, direction and practical advice on getting more from your marketing resources.

In the digital age, optimising your marketing resources is about ensuring your organisation has the appropriate set up in place to master the challenges of customer centricity. This includes aligning the marketing and technology functions, redesigning structures and working processes, and ensuring your people have the right skills. It also requires a suitable agency portfolio.

Marketing Team Structure Re-Modelling & Agency Portfolio Re-Alignment

The digital landscape is reshaping marketing activity and with it marketing team structures and agency portfolio requirements. Our client casebook provides insights into how marketing teams across the world are restructuring to handle evolving business objectives and the capabilities and skills required to support this activity both within their own organisation and from an appropriate set of agency suppliers.

Client-Agency Relationship Alignment

We often hear “the relationship with the agency is broken, we need to go out to pitch”. But the reality is that the objectives and understanding of client and agency are sometimes just misaligned. The Observatory International has a range of proprietary agency evaluation tools and coaching methods to identify the issues and subsequently put the relationship back on track.

Our Alignment Comparator Tool™ is used extensively in such circumstances – it quickly highlights any disconnect between your priorities and objectives, and what your agency team think they are. Click here to find out more information.

Training

Day-in, day-out we are consulting, researching and commenting on marketing agency resources. So our training programmes are filled with the most up to date insights and advice. We are highly experienced in developing customised training programmes which can be delivered at your workplace and tailored to your specific needs.

Presentations and Conferences

The Observatory International consultants are available as speakers and informed panel participants at conferences and events – both public and internal company meetings.