The Business Centre, 377 Rivonia Boulevard, Rivonia, Johannesburg, South Africa
+27 (0)11 463 5089
South Africa

The Observatory International, the leading global management consultancy dedicated to helping companies maximise marketing and communications resources

Resource Optimisation

We help you put in place the right marketing structures, the optimal agency roster and work flow processes and ensure your team has the right skills to meet the challenges of the digital age.
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Agency Compensation

We work with you to design appropriate and mutually acceptable compensation agreements that provide fair value to marketers, and fair profit to your agencies.
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Performance Measurement

Our proprietary performance monitoring and measurement tools identify client-agency problems at an early stage, and can be tailored to the requirements of your organisation.
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Our Tools

Agency Performance Tracker

Too busy to stay on top of your agencies performance? Need to assess your agencies against industry benchmarks? The solution – Agency Performance Tracker™
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Agency Performance Diagnostic™ enables detailed analysis across key relationship dimensions to monitor the relationship and ensure deliverables remain at the highest possible level.
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Global Agency Rates Database

Benchmarked agency rates by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.
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Testimonials
Clients