Resource Optimisation
We help you put in place the right marketing structures, the optimal agency roster and work flow processes and ensure your team has the right skills to meet the challenges of the digital age.
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Agency Search
The Observatory International search consultants will find the best agency partner for your brand, whether it be creative, digital, or media.
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Agency Compensation
We work with you to design appropriate and mutually acceptable compensation agreements that provide fair value to marketers, and fair profit to your agencies.
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Performance Measurement
Our proprietary performance monitoring and measurement tools identify client-agency problems at an early stage, and can be tailored to the requirements of your organisation.
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Our Tools
Too busy to stay on top of your agencies performance? Need to assess your agencies against industry benchmarks? The solution – Agency Performance Tracker™
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Agency Performance Diagnostic™ enables detailed analysis across key relationship dimensions to monitor the relationship and ensure deliverables remain at the highest possible level.
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Benchmarked agency rates by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.
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Testimonials
The Observatory International made a concerted effort to understand our requirements and provided invaluable input in matching the right agency to our needs and culture. They drove the process fairly and objectively at all times and always made sure that the interests of all parties were taken into account.
Victor Bouguenon Group Marketing Manager, AfriSamThe Observatory International methodology allowed for many rich conversations and robust discussion which was tempered by wonderful expertise and expert facilitation. A key aspect of the selection process was the opportunity to engage with each agency through the Chemistry Sessions which enabled both parties to engage on a neutral but more personal basis, as well…
Ashley Poezyn-Small, Marketing Manager, HeinekenThe Observatory International’s experience came to bear in cutting through a complicated assortment of relationships to get pretty much mutual agreement on all issues and solutions - no mean feat
Dave Carruthers, Marketing Director, SABMiller Africa and AsiaThe Observatory International conducted a review of MTN’s relationship with its agencies to develop a new process model for agency management and inter-agency alignment. Throughout the project, (The Observatory International) exercised a high degree of persistence, professionalism and understanding of the dynamics at play between agencies and ourselves. They utilised past experience and best practice…
Ryan Gould, MTN SA – GM: Brand and CommunicationsThroughout the (agency fee bench-marking) process we found The Observatory International to be extremely knowledgeable and professional, and the process was extremely valuable resulting in some solid decisions.
Shane Howarth, Manager: Marketing Communications, BMW (South Africa)