Selecting communications partners is one of the most important decisions a marketer makes. The Observatory International will find the best agencies for you carefully matching your needs.
The Observatory International’s fact-based and disciplined search and selection process provides marketers with both a qualitative and quantitative framework to review current and prospective agency partners.
Our approach identifies and matches your needs with agency capabilities, culture and location. It maintains objectivity, saves valuable management time and provides a framework for an appropriate compensation structure.
A disciplined process designed to yield usable results.
Our approach has been proven over time and against a full range of clients, locations, categories and agency disciplines from creative to media to digital, PR and beyond.
Impartial, experienced advisors and facilitators
The Observatory International makes a difference to your agency search and selection because:
- Our unparalleled understanding of the local, regional and global agency landscape
- We manage and run the entire search process – so you can focus on your day job
- We screen and match contenders on both capabilities and chemistry
- We work with you to develop a communications brief that meets your business objectives
- We focus on usable results the vast majority of strategic and creative work generated during a The Observatory International review is produced and used
- We benchmark proposed agency fees and resources, and partner with your procurement professionals on fee negotiations, or lead those negotiations as required
- We facilitate the final decision-making process
- We can help on-board your new agency to ensure effective working practices right from the start
The Observatory International’s rigorous search and selection process can be designed to get you to market fast
We are cognizant that today’s marketplace reality sometimes requires an accelerated approach. We can tailor our approach without sacrificing quality of the process or results. For more information please click to contact us.
A global team of category experts
Our consultants in eleven countries around the world have been running successful reviews for our clients for over 25 years – so we have experienced every scenario that you are likely facing. We offer a seamless search and selection service regardless of location, leveraging our collective knowledge and experience. This provides advertisers with global insights and deep local expertise.