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Agency Search & Onboarding

Agency Search & Onboarding

Finding the right agency partner to help deliver your brand growth and business objectives is a key challenge for Marketers

Who to choose?

Who to choose?

Where to find them?

Where to find them?

What’s right for your business?

What’s right for your business?

Why we can say that

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Our Understanding

Our unparalleled understanding of the local, regional and global agency landscape

Impartial Advice

Our advice is impartial and independent – we take no fees from agencies

Our Methodology

Our robust methodology provides value add consulting throughout the entire process

You can have confidence that the choice of agency partner you make will
Deliver marketing excellence
Be sustainable over the long term
Provide you with the best talent and a competitive advantage to set on-going improvement

To help you find the perfect agency we will support you through each stage of our agency search and selection process

  • Confirmation of your business challenge and requirements
  • Rank agency selection criteria using Observatory’s proprietary Alignment Comparator™ tool
Long Listing
  • Review and screen agency RFI submissions against clients’ ranked criteria
  • Selection of agencies to meet for Chemistries
Chemistry Meetings
  • Chemistry Meetings with agencies to gauge compatibility
  • Selection of agencies to invite through to take the pitch brief
  • Development of bespoke scorecard
  • Pitch presentations
  • Facilitate agency selection decision
Mid-Point Workshops
  • ‘Tissue’ meetings to discuss agencies’ early strategic and any creative (if appropriate)
Briefing & Scope of Work
  • Support preparation and presentation of pitch brief
  • Support compensation negotiations (if required)
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Alignment Comparator™ is our online criteria ranking tool, designed to capture, frame and rank your key stakeholders’ requirements for the agency search and selection.

It provides an extraordinarily clear ranking of requirements and is exceptionally simple and quick to use.

Gard logo

During fee negotiation our Global Agency Rates Database™ (GARD) provides robust, current and accurate staffing cost benchmarks.

GARD coupled with our extensive industry knowledge has consistently resulted in negotiations that provide fair and appropriate staffing and compensation agreements.

Additional services to support Agency Search & Selection
Agency Relationship Monitoring & Measurement

An important but often neglected stage of a pitch process is the onboarding of the new agency.

The Observatory International consultants are experienced in managing the transition to help make the process as smooth and efficient as possible.

Once the new agency is in place, we recommend implementing a 'finger-on-the-pulse' monitor of the quality of the new Agency relationship using our proprietary Agency Performance Tracker™ tool.

Find out more
Who have we helped?
Further reading
The Pitch: Time for a Comeback July 4, 2024

The Pitch: Time for a Comeback

Ara Hampartsoumian Appointed as South East Asia’s Managing Partner to Launch The Observatory Singapore August 1, 2023

Ara Hampartsoumian Appointed as South East Asia’s Managing Partner to Launch The Observatory Singapore

Observatory International Newsletter – May 2023 May 26, 2023

Observatory International Newsletter – May 2023

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