The Observatory International, the leading global management consultancy dedicated to helping companies transform their marketing and communications resources

We retained The Observatory International to manage the search and selection process to appoint a regional lead creative agency for AsiaRooms. Their advice, calmness under pressure and wise counsel, was invaluable in guiding us through this process successfully. The experience was nothing short of a pleasure and we’re delighted with the outcome.

Going into the process with The Observatory International proved to be a very valuable exercise, with tangible outputs that could translate into immediate action plans in order to strengthen the client-agency relationship.

The Observatory International has led a very useful process with both parties spending quality time together, discussing how to work more closely. This is the Danone way of working. It is about connection, proximity and openness. And we look forward to The Observatory International helping us continue the momentum created.

Working with The Observatory International made our search for the perfect agency partner efficient, effective and exciting. Their proactive style, excellent process and general knowledge of the market place made the project progress at pace and offered us an invaluable service.

At each stage in the process The Observatory International were knowledgable and added great value - I personally felt they were an extension of our brand team. Overall I am absolutely delighted with the final result we got to. And I haven’t even mentioned they're lovely people too.

The Observatory International has been a source of wise counsel and support in helping raise standards in the way we contract, evaluate and incentivise agencies.

The Observatory International displayed a deep understanding of the industry and our creative agency needs. The pitch process was comprehensive, enjoyable and professional; we are very happy with our new advertising agency, they are a great fit with our company.