Task: Pitch Process for Wella Professionals
Assignment Timescale: 3+ Months
The Observatory International was appointed by Coty to deliver a Global Agency capable of building a communications infra-structure that delivers in a complex B2B/B2C environment and provides sector breaking creative work.
We looked across Europe to find Agencies who had proven capabilities in the required deliverables – with an understanding of the complexities of B2B
The process commenced in early July and concluded with the appointment of London based The & Partnership in late October following a hard fought and close pitch process.