Agency Relationship Management
Strong Client : Agency relationships are a key to producing great work – the result of greater mutual understanding and deep knowledge of needs.
In an increasingly complex and uncertain climate for business and communications there has never been a more important time for closer understanding and alignment of Client : Agency relationships.
We work with Marketing and Procurement professionals to create the framework, governance and processes to embed best practice agency management in your organisation.
Ways of Working Implementation
We work with Client teams to embed good agency management in their organisations through best practice ways of working delivered through:
Ways of working manuals
Training
Webinars
Ways of Working Optimisation
For further information about how we optimise best practice ways of working please see:
Performance Measurement
Find out moreAgency Compensation
Find out more
Agency Relationship Management Report
Samsung’s approach to using performance measurement to maintain creative excellence
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research