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Agency Relationship Management

Agency Relationship Management

Strong Client : Agency relationships are a key to producing great work – the result of greater mutual understanding and deep knowledge of needs.

In an increasingly complex and uncertain climate for business and communications there has never been a more important time for closer understanding and alignment of Client : Agency relationships.

We work with Marketing and Procurement professionals to create the framework, governance and processes to embed best practice agency management in your organisation.

Ways of Working Implementation

We work with Client teams to embed good agency management in their organisations through best practice ways of working delivered through:

Ways of working manuals

Ways of working manuals

Training

Training

Webinars

Webinars

Agency relationship management

Ways of Working Optimisation

For further information about how we optimise best practice ways of working please see:

Performance Measurement
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Agency Compensation
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Who have we helped?
Further reading
Agency Relationship Management Report June 8, 2022

Agency Relationship Management Report

Samsung’s approach to using performance measurement to maintain creative excellence March 1, 2023

Samsung’s approach to using performance measurement to maintain creative excellence

Advertisers believe they are still getting great value from their agencies post pandemic, WFA research December 18, 2022

Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

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