Jordans and Ryvita, the Associated British Foods brands, have started a search for a new UK ad agency.
The Jordans & Ryvita Company, an ABF subsidiary, was among Creature’s first clients when it won the account in 2012. Grey London previously handled advertising.
Creature has produced only one TV ad for Ryvita, for its Thins flatbread in 2014, in the past five years. Work for Jordans includes last year’s spot featuring the “Not in our nature” tagline.
The Jordans & Ryvita Company has now instructed The Observatory International to launch a review.