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Recent News

A day in the life …. Lucinda Peniston-Baines, Managing Partner and Founder at Roth Observatory International

  • May 3, 2016
Lucinda Peniston-Baines co-founded The Observatory in 2007 (now Roth Observatory International) with Stuart Pocock her fellow Managing Partner. Roth Observatory International is a global management consultancy specialising in operational marketing with the key objective of helping brands and companies get the most from their marketing resources. Specialisms include agency search and selection, client team structures and capabilities, agency roster models, performance evaluation and agency compensation arrangements.
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Letter from Japan: The oddity of the Japanese advertising industry

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  • May 3, 2016
How would you feel about a country where the top two ad agencies own half of the industry? Pretty odd, isn’t it? Well, that’s exactly how it is in Japan, the third largest advertising market in the world (including all disciplines like creative, media, PR, digital, etc.).
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Three new members elected to serve on the MCA Board

  • November 30, 2015
The new members are Rachel Sanders of AECOM, Lucinda Peniston-Baines of Observatory International, and Nick Ringrose of Atkins
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Management advisory Observatory International to open Dubai office

  • November 24, 2015
Global management consultancy Observatory International is opening its Dubai office this month as the hub for the MEA region.
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Jacob’s hands creative account to Grey London

  • October 28, 2015
Jacob's, the snacks company owned by United Biscuits, has appointed Grey London to be its creative agency.
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Observatory International opens in Dubai

  • October 27, 2015
Observatory International, the leading global marketing management consultancy, has opened its Dubai office to provide its expertise to brands and corporations across the Middle East and North Africa. The Dubai office will be headed by experienced communications industry expert Rahul Kalia.
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The agencies strike back…at last! Top line report from AdForum Summit NYC

  • October 12, 2015
Observatory International attended the 2015 New York AdForum summit which gathers around 25 marketing management consultants from all around the world every year, and provides the opportunity to meet with key stakeholders across the Communications industry.
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Observatory International opens in Paris

  • October 8, 2015
Observatory International, the leading global marketing management consultancy, has opened its Paris office to provide its expertise to brands and corporations in France. The Paris office will be headed by experienced marketers Florence Garnier and Nicolas Gondeau.
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Jacob’s kicks off advertising pitch

  • August 5, 2015
Jacob's, the snacks company owned by United Biscuits, is reviewing its creative account. The incumbent is Publicis London. Observatory International is running the process.
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Leading Consultancy Observatory International Teams Up With The CMA

  • June 26, 2015
The Content Marketing Association (CMA), the industry body for the content marketing industry, has linked up with the top specialist agency search and consultancy Observatory International (TOI). It’s the first such arrangement for each party.
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