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Recent News

WPP’S NEW ‘TEAM ENERGY’ RETAINS GLOBAL BP ACCOUNT

  • May 21, 2018
As the industry watches WPP following the exit of chief executive Martin Sorrell, the world's largest advertising holding company notched a success, retaining the global work for BP's corporate, fuels and Castrols businesses...
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The future of the agency model in a post-Sorrell era

  • May 16, 2018
As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under greater scrutiny than at any time since the 1980s
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Project Completed – Daimler Automotive Group

  • May 9, 2018
The Observatory International was appointed by Daimler Automotive Group (DAG) in early 2017 to assist with the development of a new Agency model designed to drive digital transformation for the Organisation on a worldwide basis.
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Lessons in bringing media and creative together?

  • May 9, 2018
What can we learn from Asda's decision to switch its advertising account from Saatchi & Saatchi London to Abbott Mead Vickers BBDO?
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MINI Electric appoints Droga5 London for global ad launch

  • February 15, 2018
Droga5 London has been appointed to handle the global launch advertising for MINI Electric, following a competitive pitch...
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Daimler – Decision taken on global pitch for new network agency: Mercedes-Benz awards international budget to Publicis

  • February 14, 2018
Mercedes-Benz has decided to cooperate with Publicis as its new international network agency ...
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Peroni aims to regain youthful style credentials after appointing Leagas Delaney

  • December 21, 2017
Asahi Group has appointed Leagas Delaney to the global creative account for its Italian beer, Peroni Nastro Azzuro, after a competitive pitch process that began this summer.
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BMW picks Zone for retail marketing brief

  • December 4, 2017
BMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini and Motorrad in the UK.
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The Observatory International Strategic Partnership in the US

  • October 9, 2017
The Observatory International offers full, on-the-ground coverage of North America through its strategic partnership with The Burnett Collective based in Los Angeles and New York. Our shared business values, consulting solutions and commitment to client service ensures deep market insight and seamless delivery of international assignments involving or focused in North America.
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Nando’s picks AnalogFolk to run digital account

  • September 27, 2017
AnalogFolk has been named UK digital agency of record for restaurant chain Nando's, following a competitive pitch run by The Observatory International that took place in May.
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