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Recent News

Are Publicis’ problems reflective of a wider market malaise?

  • October 16, 2019
Publicis' poor results and the market's reaction raise questions over the broader ad industry.
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Project completion – Vodafone appoints Anomaly for global brand strategy brief

  • August 12, 2019
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Project Completed – Coty

  • December 3, 2018
Congratulations to The&Partnership London on winning Coty's Wella Professionals hair care brand following a competitive pitch process managed by The Observatory International
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ISBA has announced a strategic partnership with The Observatory International as part of its commitment to help advertisers ensure that they and their agency partners are commercially aligned.

  • October 15, 2018
ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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Are creative shops in terminal decline as the lead agency?

  • October 3, 2018
WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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Aviva appoints Be Heard Group as its digital lead agency

  • June 28, 2018
Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.
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Mercedes-Benz Cars global pitch decides on lead PR agency

  • June 18, 2018
The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.
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Global Grolsch account won by JWT

  • June 15, 2018
J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.
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Roster arrangements under review at 74% of multinational brands

  • June 12, 2018
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Project Completed – BP

  • May 22, 2018
The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
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