Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World Federation of Advertisers and The Observatory International.

Congratulations to The&Partnership London on winning Coty's Wella Professionals hair care brand following a competitive pitch process managed by The Observatory International

ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.

WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.

The fifth-annual Agency-Marketer Partnership awards were announced this morning in Singapore. From the shortlisted entries, the judges awarded two prizes ...

Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.

The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.

J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.

New study finds widespread dissatisfaction on both sides of the advertiser agency divide

The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.