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Recent News

The Observatory International teams up with MediaSense to win UK Government task

  • March 12, 2020
The Observatory International has been selected to provide strategic advice to government departments and agencies.
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The Observatory International renews ISBA partnership

  • March 10, 2020
Consultancy will continue to help ensure UK advertisers drive real alignment between the commercial interests of their brands and agency partners
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Project Completion – vivoX

  • December 13, 2019
The Observatory International was appointed by the Chinese smartphone manufacturer vivoX’s brand team in Germany to appoint agency partner(s) capable of providing Creative, Media and PR services to support vivoX’s expansion into the European market place.
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Project Completion – First Direct

  • December 13, 2019
The Observatory International was appointed by First Direct’s marketing and brand team to deliver an agency with strong strategic capabilities and proven creative credentials to raise awareness of the First Direct brand.
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Project Completion – Vodafone

  • December 6, 2019
The Observatory International was appointed by Coty to deliver a Global Agency capable of building a communications infra-structure that delivers in a complex B2B/B2C environment and provides sector breaking creative work.
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Are Publicis’ problems reflective of a wider market malaise?

  • October 16, 2019
Publicis' poor results and the market's reaction raise questions over the broader ad industry.
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Vodafone appoints Anomaly to global brand strategy brief

  • August 12, 2019
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Project Completed – Coty

  • December 3, 2018
Congratulations to The&Partnership London on winning Coty's Wella Professionals hair care brand following a competitive pitch process managed by The Observatory International
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ISBA has announced a strategic partnership with The Observatory International as part of its commitment to help advertisers ensure that they and their agency partners are commercially aligned.

  • October 15, 2018
ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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Are creative shops in terminal decline as the lead agency?

  • October 3, 2018
WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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