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The Agency Relationship Management report sheds light on what agency management currently looks like in the UK, what issues are arising, and what might have to change going forward to facilitate and enable brand growth.
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Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
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She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture? Stuart Pocock, Founder and Managing Partner, The Observatory International gives his point of view.
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ISBA and The Observatory International have launched a new best practice guide which looks at a range of issues faced by Marketing and Procurement professional dealing with agency remuneration. The report highlights methodologies to tackle these issues head on, providing options to suit different business needs and agency types alike. The Remunerating Agencies; Best practice
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Following a global tender, PEUGEOT selected O.P.EN, a bespoke agency specially created on an innovative model by OMNICOM GROUP (NYSE: OMC), in order to support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT is initiating a new creative partnership with O.P.EN – OMNICOM for PEUGEOT Engine – with an unprecedent
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The Observatory International has been selected to provide strategic advice to government departments and agencies.
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Consultancy will continue to help ensure UK advertisers drive real alignment between the commercial interests of their brands and agency partners
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