-
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World Federation of Advertisers and The Observatory International.
Read More
-
Congratulations to The&Partnership London on winning Coty's Wella Professionals hair care brand following a competitive pitch process managed by The Observatory International
Read More
-
ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
Read More
-
WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
Read More
-
The fifth-annual Agency-Marketer Partnership awards were announced this morning in Singapore. From the shortlisted entries, the judges awarded two prizes ...
Read More
-
Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.
Read More
-
The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.
Read More
-
J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.
Read More
-
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
Read More
-
The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
Read More
UK
Global
UK
US
Asia Pacific
Germany
France
Switzerland
South Africa
Dubai