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The Observatory International has been selected to provide strategic advice to government departments and agencies.
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Consultancy will continue to help ensure UK advertisers drive real alignment between the commercial interests of their brands and agency partners
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The Observatory International was appointed by the Chinese smartphone manufacturer vivoX’s brand team in Germany to appoint agency partner(s) capable of providing Creative, Media and PR services to support vivoX’s expansion into the European market place.
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The Observatory International was appointed by First Direct’s marketing and brand team to deliver an agency with strong strategic capabilities and proven creative credentials to raise awareness of the First Direct brand.
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The Observatory International was appointed by Coty to deliver a Global Agency capable of building a communications infra-structure that delivers in a complex B2B/B2C environment and provides sector breaking creative work.
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Publicis' poor results and the market's reaction raise questions over the broader ad industry.
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Congratulations to The&Partnership London on winning Coty's Wella Professionals hair care brand following a competitive pitch process managed by The Observatory International
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ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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