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The perfect agency model – form follows function

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  • December 4, 2019
Many companies are currently reviewing their agency models in order to organise them more effectively and align agency arrangements to optimise their own corporate and marketing goals. In the following article we want to highlight the most important aspects for a successful, future-proofed, modelling process.
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The rewards of relationship management

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  • October 30, 2019
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver. Stuart Pocock, Founder and Managing Partner at The Observatory International, explains why the early days are so critical.
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How marketing is taking on climate change

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  • October 29, 2019
Global environmental degradation, created by the depletion of resources such as air, water and soil, together with the damage caused to ecosystems and ever rising Co2 emissions is scientifically acknowledged as a fact. 90 companies are responsible for two-thirds of man-made global warming emissions and these include 50 investor-owned firms.
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How do I create an agency roster model that is going to meet our business needs?

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  • August 13, 2019
Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose.
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Performance matters

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  • July 16, 2019
Marketers that measure their agencies performance are investing in a better relationship and better results. Christine Downton explains...
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When in-housing goes wrong

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  • April 17, 2019
Everyone wants to in-house, but it's not always the right solution.
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People-power in Portugal

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  • April 2, 2019
This year’s Global Marketer Week in Lisbon flagged up the importance of diversity, people and purpose. Lucinda Peniston-Baines reveals all.
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How to implement a successful marketing organisation digital transformation programme

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  • March 29, 2019
Digital transformation is not easy. An estimated 85% of digital transformation projects end up failing to match the promises predicted at the start.
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Five reasons why remuneration is still an issue

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  • March 29, 2019
Advertising agencies have been around for decades, but advertisers still can’t agree on the best way to pay for theirs services. Stuart Pocock, co-founder of The Observatory International, outlines the best way to make it work.
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7 in 10 clients: changing remuneration models will improve relations with agencies

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  • February 1, 2019
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World Federation of Advertisers and The Observatory International.
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