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2019 » The Observatory International Archive
Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose.

Performance matters

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  • July 16, 2019
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  • Blog
Marketers that measure their agencies performance are investing in a better relationship and better results. Christine Downton explains...

When in-housing goes wrong

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  • April 17, 2019
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  • Blog
Everyone wants to in-house, but it's not always the right solution.

People-power in Portugal

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  • April 2, 2019
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  • Blog
This year’s Global Marketer Week in Lisbon flagged up the importance of diversity, people and purpose. Lucinda Peniston-Baines reveals all.
Digital transformation is not easy. An estimated 85% of digital transformation projects end up failing to match the promises predicted at the start.
Advertising agencies have been around for decades, but advertisers still can’t agree on the best way to pay for theirs services. Stuart Pocock, co-founder of The Observatory International, outlines the best way to make it work.
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World Federation of Advertisers and The Observatory International.