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2016 » The Observatory International Archive
I will not be the first person to say that 2016 has been a year of seismic change. Brexit, Trump, ISIS, greater levels of terrorism and ‘post-truth’ being named Word of The Year both sides of the Atlantic by the Oxford English Dictionary are some of the more visible outputs.
CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.
What comes to your mind when you think of “Korea”? The Korean War, Samsung, Psy’s “Gangnam Style”, Korean television dramas, or the one and only “Kim Jong-Eun” in North Korea?

The Rise and Rise of Content Marketing

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  • October 10, 2016
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  • Blog
Over the last few years if you’ve looked at the Marketing predictions for the year ahead you will have seen Content Marketing sitting at number 1 or 2 of the most important trends...
Global versus Local Campaigns - the efficiency versus effectiveness conundrum

Wins this week

  • September 30, 2016
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  • News
Ferrero, the Italian chocolate company, has awarded TMW Unlimited
CHI & Partners, Havas London and MullenLowe London are pitching for McVitie’s global account this week
Updates on Nando's UK and McVitie's pitches
Lucinda Peniston-Baines, Owner and Managing Partner of The Observatory International, a firm specialising in marketing and communications consulting, describes 2015 as a good and busy year. “We didn’t experience quite the same level of growth as in 2014 (which had been exceptional), but it was more than satisfactory. Our business was strong and stable, both in London and across the world.” Lucinda attributes the marginal reduction in activity to some client hesitancy about what support they required, given the more unpredictable market conditions that emerged last year.
Why market forces matter What kind of goods come to your mind when you think of Switzerland? Swiss watches, Swiss chocolate, Swiss cheese, right?