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2013 » The Observatory International Archive
At this time of year, with Christmas around the corner, hope is a common theme in the festive work created by our industry, writes Stuart Pocock, managing partner at intermediary Observatory International.
Confectionery and snacks company United Biscuits has appointed 3 Monkeys to work on its UK consumer, CSR and corporate PR following a hotly contested pitch.

Auf ein Wort…: Es fehlen Agentur-Vorbilder!

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  • November 15, 2013
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  • Blog
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In ‘Are pitching agencies treated unfairly?’ (Campaign, 8 November), we heard much from the agencies’ perspective, but little from the clients’.

Pitches under the spotlight

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  • November 6, 2013
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  • Blog
The client and agency relationship is at its most fundamental level an emotional one...
Samsung Electronics UK has called a pitch to appoint an agency or agencies for its below-the-line work.

Will the GCS be COI by another name?

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  • October 25, 2013
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  • Blog
It’s a hoary old cliché, but it’s true: you don’t know what you’ve got until it has gone. Many agencies on the Government Procurement Service roster have been singing that Joni Mitchell refrain about the Central Office of Information since its demise last year.
Virgin Media's business arm is looking at appointing its first through-the-line agency.
How do the best buy marketing services? Paul Snell asks the experts and pioneers in this spend category to share their secrets...
For many, the merger of Publicis and Omnicom seemed like a further attempt at corporate willy-waving among an elite cabal of middle-aged men....