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2008 » The Observatory International Archive

Carpets appoints

  • September 9, 2008
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  • News
The Fifth Wall Group, a European consortium of carpet retailers...

Allianz appoints

  • August 20, 2008
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  • News
Allianz Insurance has appointed Joshua G2 as the lead strategic agency for its Cornhill Insurance motor and home insurance products after a pitch against Archibald Ingall Stretton, DraftFCB and Tullo Marshall Warren.

Cost Control Survey

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  • August 10, 2008
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  • Blog
The High Price of Poor Process: The true cost of dysfunctional Agency Relationships. More time spent on accurate Client scoping, a unified approach to Agency costing, the honing of briefing...
KFC has turned to Ketchum for a newly created CSR, corporate and public affairs brief.

Lamp-post theory

Halifax's reappointment of Delaney Lund Knox Warren to its £18m account last week raises once again the use of focus group research to decide advertising pitches.
Will advertising lunches survive the rise of the breakfast meeting? Francesca Fisher investigates the evolution of dining.
ebenhams hunts ad agency after MCBD split
LONDON - BMW has called a review of the estimated £70 million global advertising account for Mini.
Commonwealth Games barking up Dog's tree