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How do I create an agency roster model that is going to meet our business needs?

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  • August 13, 2019
Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose.
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Performance matters

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  • July 16, 2019
Marketers that measure their agencies performance are investing in a better relationship and better results. Christine Downton explains...
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When in-housing goes wrong

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  • April 17, 2019
Everyone wants to in-house, but it's not always the right solution.
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People-power in Portugal

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  • April 2, 2019
This year’s Global Marketer Week in Lisbon flagged up the importance of diversity, people and purpose. Lucinda Peniston-Baines reveals all.
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How to implement a successful marketing organisation digital transformation programme

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  • March 29, 2019
Digital transformation is not easy. An estimated 85% of digital transformation projects end up failing to match the promises predicted at the start.
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Five reasons why remuneration is still an issue

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  • March 29, 2019
Advertising agencies have been around for decades, but advertisers still can’t agree on the best way to pay for theirs services. Stuart Pocock, co-founder of The Observatory International, outlines the best way to make it work.
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7 in 10 clients: changing remuneration models will improve relations with agencies

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  • February 1, 2019
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World Federation of Advertisers and The Observatory International.
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Arbitrer entre la valeur ajoutée et les économies.

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  • October 22, 2018
Sur quoi repose la valeur créative ? Au moment où démarre le festival de Cannes de la publicité la question de l’impact de l'organisation d’un portefeuille d'agences sur l’excellence de la création se pose...
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Agency remuneration: Getting the pay packet right

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  • September 21, 2018
What’s the right way to reward agencies? Richard Bleasdale, Managing Partner, Asia Pacific at The Observatory International, explains why change is coming.
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Here’s how brands should behave during the pitch process: Don’t expect work for free is no. 1

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  • July 12, 2018
In an environment where the role of marketing is under increasing stress and scrutiny, behaving with principles and integrity is more vital than ever
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