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When in-housing goes wrong

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  • April 17, 2019
Everyone wants to in-house, but it's not always the right solution.
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People-power in Portugal

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  • April 2, 2019
This year’s Global Marketer Week in Lisbon flagged up the importance of diversity, people and purpose. Lucinda Peniston-Baines reveals all.
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How to implement a successful marketing organisation digital transformation programme

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  • March 29, 2019
Digital transformation is not easy. An estimated 85% of digital transformation projects end up failing to match the promises predicted at the start.
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Five reasons why remuneration is still an issue

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  • March 29, 2019
Advertising agencies have been around for decades, but advertisers still can’t agree on the best way to pay for theirs services. Stuart Pocock, co-founder of The Observatory International, outlines the best way to make it work.
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Agency remuneration: Getting the pay packet right

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  • September 21, 2018
What’s the right way to reward agencies? Richard Bleasdale, Managing Partner, Asia Pacific at The Observatory International, explains why change is coming.
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Here’s how brands should behave during the pitch process: Don’t expect work for free is no. 1

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  • July 12, 2018
In an environment where the role of marketing is under increasing stress and scrutiny, behaving with principles and integrity is more vital than ever
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The roster paradox: Do brands use too many agencies or too few?

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  • June 25, 2018
Some big brands keep expanding their roster while others work hard to shrink them. Both strategies can work, if they create better ways of working, The Observatory International's co-founder says.
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Making brilliant stuff happen: What helps brands develop outstanding campaigns?

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  • June 14, 2018
Lucinda Peniston-Baines explains the creative power of the right roster
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Delivering Value Beyond Savings; Future-proofing Agency Rosters

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  • May 21, 2018
Where does value lie? How can agency roster management help deliver outstanding creativity? Lucinda Peniston-Baines explains.
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Digital Marketing Transformation and the agency model

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  • May 9, 2018
Digital Marketing Transformation changes the way we work and the way brands partner with agencies. Christine Downton, Senior Consultant at The Observatory International, outlines the journey that many brands are now embarked on.
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