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What is the effect on the Marketing industry and how should agencies and clients respond?
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Agencies and clients may be bright-eyed, and bushy tailed at the start of their relationship, but life often gets in the way.
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Many companies are currently reviewing their agency models in order to organise them more effectively and align agency arrangements to optimise their own corporate and marketing goals. In the following article we want to highlight the most important aspects for a successful, future-proofed, modelling process.
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Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver. Stuart Pocock, Founder and Managing Partner at The Observatory International, explains why the early days are so critical.
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Global environmental degradation, created by the depletion of resources such as air, water and soil, together with the damage caused to ecosystems and ever rising Co2 emissions is scientifically acknowledged as a fact. 90 companies are responsible for two-thirds of man-made global warming emissions and these include 50 investor-owned firms.
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Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose.
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What’s the right way to reward agencies? Richard Bleasdale, Managing Partner, Asia Pacific at The Observatory International, explains why change is coming.
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