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Recovery from the COVID pandemic. Exponential growth of digital. Lack of digital transformation capabilities. Talent drain. Inflation. Lack of agency capacity. And a horrific war in Europe. Stuart Pocock, Co-Founder and Managing Partner explains why Marketers need to pause, take stock, and reset.
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Marketing teams needs to act faster on climate change. Christine Downton at The Observatory International explains what how they can make a difference now
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Companies that fail to monitor how they and their agency are doing are missing a major opportunity to get the very best out of their marketing organisation and its network of partners.
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The world is changing thanks to climate change and marketing has to play its part, Bex Fisher, Consultant at The Observatory International, explains.
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Here are some of the trends we believe will be important in 2022 that will impact both client structures and the agency landscape.
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Pitching has become a seller’s market. Here’s some top tips to ensure that you secure the best agency talent to take part in your pitch.
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The talent crisis has reached the point where agencies are being more selective about what they pitch for. Christine Downton, Associate Partner, The Observatory International explains.
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The battle for brains will be a big issue as agency life starts to return to normal. Advertisers need to secure the best people before the over-servicing stops. Lucinda Peniston-Baines, co-founder of The Observatory International, explains.
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The pandemic has disrupted and tested marketer agency relationships. David Sitton, Consultant at The Observatory International, highlights who did what best and how they can continue to improve.
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After the turmoil of 2020, effective and robust agency relationship management is essential to ensure that resources are focused and able to operate at their best. It’s an investment, but one well worth making.
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