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Blog

The perfect agency model – form follows function

  • December 4, 2019
Many companies are currently reviewing their agency models in order to organise them more effectively and align agency arrangements to optimise their own corporate and marketing goals. In the following article we want to highlight the most important aspects for a successful, future-proofed, modelling process.
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The rewards of relationship management

  • October 30, 2019
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver. Stuart Pocock, Founder and Managing Partner at The Observatory International, explains why the early days are so critical.
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How marketing is taking on climate change

  • October 29, 2019
Global environmental degradation, created by the depletion of resources such as air, water and soil, together with the damage caused to ecosystems and ever rising Co2 emissions is scientifically acknowledged as a fact. 90 companies are responsible for two-thirds of man-made global warming emissions and these include 50 investor-owned firms.
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How do I create an agency roster model that is going to meet our business needs?

  • August 13, 2019
Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose.
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Agency remuneration: Getting the pay packet right

  • September 21, 2018
What’s the right way to reward agencies? Richard Bleasdale, Managing Partner, Asia Pacific at The Observatory International, explains why change is coming.
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Here’s how brands should behave during the pitch process: Don’t expect work for free is no. 1

  • July 12, 2018
In an environment where the role of marketing is under increasing stress and scrutiny, behaving with principles and integrity is more vital than ever
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The roster paradox: Do brands use too many agencies or too few?

  • June 25, 2018
Some big brands keep expanding their roster while others work hard to shrink them. Both strategies can work, if they create better ways of working, The Observatory International's co-founder says.
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Making brilliant stuff happen: What helps brands develop outstanding campaigns?

  • June 14, 2018
Lucinda Peniston-Baines explains the creative power of the right roster
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Delivering Value Beyond Savings; Future-proofing Agency Rosters

  • May 21, 2018
Where does value lie? How can agency roster management help deliver outstanding creativity? Lucinda Peniston-Baines explains.
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Digital Marketing Transformation and the agency model

  • May 9, 2018
Digital Marketing Transformation changes the way we work and the way brands partner with agencies. Christine Downton, Senior Consultant at The Observatory International, outlines the journey that many brands are now embarked on.
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