Agency Performance Diagnostic™
Agency Performance Diagnostic™ is our proprietary Deep Dive on-line performance measurement tool. It enables detailed analysis across key relationship dimensions – Team, Strategy, Deliverables and Operational.
APDTM works particularly well in combination with our Agency Performance Tracker tool – APT to highlight problems, APD to help get to root cause of those problems. The scores generated by APD can also be used as a key component in Payment by Results mechanisms.
APD utilises a ‘bespoke’ approach with questions pre-agreed and co-created with Client teams to gain deep understanding of the relationship.
Our Client’s find that the investment in performance measurement pays dividends – by building long-term, constructive relationships with their agencies they are more likely to create great communications that deliver great business results.
To find out more please contact us on +44 (0)20 7571 0415
And to see more about our observations on managing Client : Agency relationships through performance measurement, please take a look at the following articles: