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Performance Measurement

Performance Measurement

Strong Client: Agency relationships deliver higher standards of work and are more efficient and effective

Typically, Clients approach us with problems such as:

How to optimiseagency performance?

How to optimise
agency performance?

How to achieveconsistent evaluation?

How to achieve
consistent evaluation?

How to informpayment-by-results?

How to inform
payment-by-results?

Benefits you should expect to see from an effective Performance Measurement programme:

1
Creative excellence from strong collaborative relationships between Marketers and Agencies
2
Early identification of issues, with action plans to address concerns
3
Benchmarks to set on-going improvement

The Observatory International’s
Performance Measurement programme

12+ years of Performance Measurement programmes for Clients around the world means that we have seen most situations and relationship types.

A consistent and reliable methodology has enabled us to establish benchmarks for all agency types in all regions in the core Client: Agency relationship areas of:

Quality of the Team Quality of the Team
Quality of Strategy Quality of Strategy
Quality of Operational competence Quality of Operational competence
Quality of Deliverables Quality of Deliverables

Proprietary online tools to provide ‘light-touch’ and ‘deep-dive’ monitoring and analysis

People working on agency

What’s the best Observatory International Performance Measurement solution for you:

Light-touch regular performance measurement Agency Performance Tracker?
Blue circle arrows icon Or a combination of both?
Deep-dive Agency Performance Diagnostic?
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Take a demonstration survey

Agency Performance Diagnosis and Agency Performance Tracker are complementary Agency relationship management tools that can be used separately or together to keep your Agency relationships on track.

Who have we helped?

Further reading

Best Practice Guide to Agency Performance Evaluation July 27, 2022

Best Practice Guide to Agency Performance Evaluation

How NOT measuring your agencies’ performance is costing you money June 16, 2022

How NOT measuring your agencies’ performance is costing you money

What we can learn from the client and agency relationships of 2021 February 16, 2022

What we can learn from the client and agency relationships of 2021

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