Marketing 101s with the World Federation of Advertisers
We’re delighted to be supporting the World Federation of Advertisers with a series of Marketing 101s during June and July 2024… Marketing Agency Remuneration 101 Objective: Demonstrate that well-constructed, results-orientated and mutually beneficial remuneration packages can have a constructive, motivational impact on the relationship between clients and their agency partners. Guidance to help navigate different … Continued
