Roland Sutter is an expert in the area of enduring client/agency relationships.
In 1971, Roland joined Gisler&Gisler, the then leading Swiss advertising agency which subsequently merged into the BBDO group. There, he became Client Service Director and Member of the Management Board.
Together with a business partner, he founded his own agency named Sulzer, Sutter in 1986. The new company became one of the leading independent agencies in the following decade servicing long-term clients such as Bally International, Swatch Group, BMW Switzerland, Unilever Switzerland and British American Tobacco Switzerland.
In 2010, Roland merged his agency into HESSKISSSULZERSUTTER. In 2013 he left the agency world to set up The Observatory International in Switzerland.