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Recent News

Nando’s picks AnalogFolk to run digital account

  • September 27, 2017
AnalogFolk has been named UK digital agency of record for restaurant chain Nando's, following a competitive pitch run by The Observatory International that took place in May.
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Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

  • July 31, 2017
Beauty giant Coty has picked R/GA to handle creative marketing for its recently acquired hair care brands Clairol and Wella after a creative review ...
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Agency | Marketer | Partnership Awards

  • July 4, 2017
Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards.
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New digital expertise at The Observatory: Ameet Chandarana

  • April 26, 2017
Most recently Ameet spent 18 months consulting at Unilever on implementation of digital transformation including the enhancement of their internal and external digital marketing capability.
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“Briefing for Integrated Communications” WFA Survey

  • April 19, 2017
“Briefing for Integrated Communications” Survey – Clients think they are getting better. Agencies disagree…
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Coty appoints Adam & Eve/DDB for Max Factor global creative account

  • March 24, 2017
Coty has appointed Adam & Eve/DDB to be its lead global creative agency for Max Factor, ending Leo Burnett's 20-year relationship with the make-up brand.
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Coty Taps Anomaly as Global Creative Agency for Sally Hansen

  • January 4, 2017
Coty has brought on Anomaly as its global creative agency partner for the Sally Hansen brand, following a competitive review.
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The Observatory International and the WFA (World Federation of Advertisers) today announce their strategic partnership

  • July 26, 2016
The Observatory International will provide the WFA with global insight into industry best practice in the optimisation of marketing resources.
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Wagamama kicks off review of ad business

  • July 4, 2016
Wagamama, the restaurant chain, has called a review of its creative requirements. Agencies received RFIs last week. The company currently works with 101 and Elvis but may consolidate. It has also worked with Amplify.
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The Observatory International supports McDonald’s to find a new agency for Local Store Marketing in Germany. Leo’s Thjnk Tank announces successful pitch win

  • June 27, 2016
The Munich-based agency, Leo's Thjnk tank has won the pitch for marketing McDonald's local franchise stores in Germany. The joint venture between Leo Burnett Germany and Thjnk AG prevailed against strong competitors Kapacht (formerly DDB realization), and The Golden Deer, Munich and will take over the business from the current account holders Heye in July.
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