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ISBA and The Observatory International have launched a new best practice guide which looks at a range of issues faced by Marketing and Procurement professional dealing with agency remuneration. The report highlights methodologies to tackle these issues head on, providing options to suit different business needs and agency types alike.
The Remunerating Agencies; Best practice principles for paying your agencies guide includes the fundamentals to think about, key remuneration constructs as well as recommendations to build a successful remuneration strategy.
ISBA members can view the full report here