Every marketer will tell you that keeping up with the ever evolving marketing landscape can be a challenge. And with an abundance of content – from blogs to books, videos to podcasts – it can be hard to know where to start. So we asked our network of Observatory International colleagues for their personal must-read marketing book recommendations to give you some ideas on where to start. Happy reading!
The Anatomy of Humbug: How to Think Differently About Advertising
Paul Felwick’s extraordinary book is described as “an accessible business book that will help advertising and marketing professionals create better campaigns”. To achieve this, Felwick explores and unpicks our beliefs about advertising, and chronicles the movers and shakers of the ad world and the beliefs they pioneered for their time and place.
Influence: The Psychology of Persuasion
Dr. Robert B. Cialdini explains the psychology of why people say “yes”. The book outlines six universal principles of influence, and provides a comprehensive guide to using these principles effectively to improve your ability to persuade and change the behaviour of others.
On Writing Well: The Classic Guide to Writing Non-Fiction
Not strictly a Marketing book, but William Zinsser offers sound advice and outlines fundamental principles that anyone who needs to write for business should know.
The Power of Habit: Why We Do What We Do And How To Change
Award-winning New York Times business reporter Charles Duhigg addresses the subject of what habits are and how we can ultimately change them. The book includes fascinating case studies taking you behind the scenes at Procter & Gamble, Target, NFL locker rooms, and one of the USA’s largest hospitals to explore how success is achieved by focusing on the patterns of habit that shape our lives.
Beyond Disruption: Changing the Rules in the Marketplace
In this book, Jean-Marie Dru explores the ramifications of disruption. The book provides a set of case studies demonstrating the benefits of disruptive thinking, and outlines a set of tools and suggested methodologies to help you on your disruptive journey.
Empire of Things, How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First
In this monumental study – and mammoth read – acclaimed historian Frank Trentman provides an interesting and detailed history of consumerism, asking why we have so much ‘stuff’ and how we have become consumer societies.
Contagious: Why things catch on
Why do products and ideas become popular? What makes information ‘go viral’? In Contagious, Jonah Berger reveals the six basic principles that drive things to become contagious, from consumer products to YouTube videos.