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St Pancras reviews

LONDON – Network Rail is to hold a pitch for the creative and media planning and buying accounts for St Pancras International Train Station. The review is to be handled by The Observatory.

Network Rail, which operates St Pancras station, said it is looking for either a marketing communications agency with an in-house media planning/buying agency, or one with a media agency partner. The contract is worth £3m over a three year period.

Hurrell and Dawson won the multi-million pound business to re-launch St Pancras as the new home of the Channel Tunnel Rail Link in January 2007, with media planning and buying awarded to Walker Media.

Network Rail, which is currently running an above-the-line campaign promoting safety at level crossings, recently held a pitch for a re-branding project.

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