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Pitches and IP rights

Close-Up: Should agencies hand over their IP?

The Budweiser pitch process demands agencies sign away IP rights. Is that fair, Kunal Dutta asks.

For agencies battling in tough trading conditions and new-business directors bereft of juicy leads, news that Anheuser-Busch was putting its £5.5 million UK Budweiser account up for pitch seemed too good to be true.

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