Skip to content
Observatory International Logo
+44 (0)20 3143 0189

Clients and Creativity 2022

With creative communications effectiveness on the decline, what can marketers do to reverse the decline and drive sustainable brand growth.

Clients and Creativity is the world’s first global study focused specifically on clients’ roles and the part they can play in tackling the decline of creativity in marketing and advertising.   Produced in collaboration with the WFA and Contagious.

For more information about this report, please contact us at

Close search