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Karmarama captures £2m Raffaello ad account

By Gurjit Degun, 
campaignlive.co.uk, Thursday, 15 January 2015

Ferrero, which owns brands including Ferrero Rocher, Nutella and Tic Tac, has appointed Karmarama to handle its £2 million Raffaello creative business.

It follows a competitive pitch between four agencies. Ferrero began the process, which was handled by The Observatory International, in September last year.

Karmarama has been tasked with creating a TV ad this year, as well as digital and social media activity, for the confectionery brand.

Emma Colquhoun, the marketing director at Ferrero, said: “We were impressed by the way the Karmarama team took our insight to heart and are looking forward to seeing all the skills they have to offer.”

James Denton-Clark, the managing director at Karmarama, said: “Although the least-known, Raffaello is one of the most delicious and most interesting brands in the portfolio.”

Omnicom Media Group holds Ferrero’s £72 million global media planning and buying account.

In July 2013, Ferrero appointed The Corner to its Tic Tac UK business after a pitch against BETC London.

The process was handled by The Observatory, which became The Observatory International later that year.

Raffaello, an almond-and-coconut confection, was launched in 1990.


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