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Global Trends in Creative In-Housing

Many brands are seeking greater control of their marketing output and tighter ownership of creative development.  57% of multinationals now have in-house resource, which is helping them to achieve better integration, increased brand knowledge and cost efficiencies In this report published in partnership with the WFA we investigate the key drivers of success for creative … Continued

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Forbes WB Consultants 2022
Association des annonceurs britanniques (ISBA)
World Federation of Advertisers
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