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Hélène Sada Sulim. Brand and Customer Experience Director, Aviva France
In a context of rather complex global pitch to support our brand strategy, The Observatory International played a crucial role and allowed us to move fast. Their qualities: a high level of professionalism, a deep involvement and a perfect knowledge of organisation and logistics, all supplemented by precise, fast and efficient feedbacks, and a great sense of diplomacy.
I don’t think this project could have gone so far, so quickly, without such a quality support.
Blandine RUTY. Vice President, Commercial Image & Brand Development, TOTAL
I have worked with TOI Paris (formerly Marketing Efficiency) for 3 years. The French team combines listening skills, expertise, experience, analysis and recommendation skills. The team gets the best from its human size to deliver tailor-made services and be as reactive and efficient as our brand and communication stakes require.
I recommend this marketing management consultancy around me. It is a valuable advisor, a precious sparring partner that shows commitment in supporting and following its clients.
Erwan Soquet. Brand Communication Director, LEROY MERLIN
TOI Paris collaborated with the marketing executive committee of Leroy Merlin France during 2014-2015. Its sharp and up to date knowledge of the agency marketplace was particularly meaningful to get a clearer view of our agency roster organisation and issues. Following this first work, the team supported the Communication and Customer Relationship Directions on more operational and specific topics, always with a high level of professionalism and a rare international openness.
Laure LABADENS. Communication Director, GO SPORT
I gave TOI Paris (formerly Marketing Efficiency) 2 assignments:
• Organisation consulting for the marketing team who was at this time divided in 2 (communication / marketing services on the one hand, CRM / Digital on the other hand), including a restructuring of the budget.
• Organisation and management of a pitch for our Marketing projects.
I was very satisfied by this collaboration: very good advice, permanent follow-up and great availability, thanks to a professional and determined team. Maximum Efficiency!!
