Christine joined the Observatory International in 2013 after 25 years as a marketing practitioner in a number of global and UK specific roles in the automotive sector – principally at JLR.
At the Observatory International Christine has worked with a diverse portfolio of clients helping them transform their marketing resources and ways of working. Her areas of specialisms are:
– Marketing organisation design
– Agency roster modelling
– Client and agency relationship management, and
– Agency search and selection
Christine draws on both her own marketing practitioner experience as well as her extensive consultancy work with some of the world’s leading brands to develop creative and pragmatic solutions for her clients.
At JLR as Global Head of Communications at Jaguar – she received a Ford Global Marketing Excellence Award for marketing communications effectiveness. And was a champion of Digital and CRM practice and platform implementation across the JLR business.
She received her MBA from the University of Warwick. And completed the Advanced Organisation Designcourse at Hult Ashridge Centre.