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Acer Inc. appoint Saatchi & Saatchi, Singapore as Global Creative Agency

SINGAPORE / TAIPEI (5th February 2015)

Acer Inc. have announced today that they have awarded their global creative advertising account to Saatchi & Saatchi, Singapore following a global search and selection process run by the Singapore office of The Observatory International.

The search considered both international and globally recognised boutique agencies across all continents. It was narrowed down to four agencies (Grey, Dentsu Aegis Network, DDB and Saatchi & Saatchi) late last year. Although Acer does not have an incumbent global creative agency, Saatchi’s will work closely with Red Peak who is Acer’s branding consultancy.

The Observatory International’s Managing Partner for Asia Pacific, Paul Davies, commented: “We are delighted to have helped Acer find a global marketing communications partner. The Acer team that included global and regional participants were a pleasure to work with and are determined to form a great partnership with Saatchi’s.”

“Saatchi & Saatchi’s delivered on all the key criteria Acer identified as critical in achieving their marketing objectives and will help them continue with their growth and success.”

Maarten Schellekens, Chief Marketing Officer for Acer said: “We are delighted to appoint Saatchi & Saatchi as our global creative agency. We are excited about the intelligence, ideas and passion Saatchi’s have demonstrated throughout the process and about the journey we will go on together. The IT market is very competitive and cluttered and we believe the work we will do together with Saatchi’s will differentiate Acer and help us go forward.”

Shannon Cullum, CEO Saatchi & Saatchi Singapore, Malaysia and Indonesia said: “We’re incredibly excited to have this chance to work with Acer. They’re a global company with enormous scale and even bigger ambition – and the more time we’ve spent with them the more excited we’ve become about what we can accomplish together. This win speaks to what we’re capable of as an agency, and is a real testament to where Singapore based agencies can play within our industry – this is a world class creative market which I’m sure will host more global business in the coming years. ”

Acer have appointed The Observatory International to help in the on-boarding and on-going management of the partnership.


About The Observatory International:
The Observatory International helps Marketing and Procurement professionals maximise their marketing resources. Solutions can be delivered at any stage of the marketer/agency relationship lifecycle and fall into four key areas: Search and Selection, Compensation, Performance Evaluation and Training & Coaching.

The Observatory International was formed in November 2013, with the merger of longstanding partners, The Observatory International and Roth Associates, and currently has ten offices in eight key centers globally, working with leading brands such as Acer, BMW, Boeing, Coca-Cola, Google, MINI, SABMiller, Samsung, Target, Toyota and Vonage.

In Asia Pacific, The Observatory International has offices in Singapore and Tokyo, from which the consultancy works across all major markets with leading global and local marketers.
More can be found at www.observatoryinternational.com
For more information, please contact: Paul Davies at The Observatory International, on T: (+65) 8288 0581 or E: paul.davies@rothobservatory.com

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