The Content Marketing Association (CMA) is a not for profit organisation representing the content marketing industry. The overarching aim of CMA is to promote the use of owned media content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to editorially engage customers from digital – such as smart phone apps, tablet-enabled microsites, video and branded TV – to the more traditional customer magazines. Formed in 1993 the CMA’s members produce content for over 1,000 leading brands and organisations in the UK and internationally. Content marketing is the single biggest channel in the marketing mix and the CMA exists to champion and encourage this growth on behalf of its members. It is widely recognised for being one of the most innovative and supportive industry associations.
The Observatory International is an affiliate member of the Content Marketing Association
Content Marketing Association
31-35 Kirby Street
+44 (0) 7492 1985