Global Trends in Agency In-Housing 2023

“Two-thirds of major multinationals have an in-house agency and a further 21% are considering establishing one” – the Global Trends in Agency In-housing Report 2023

The report written by the Observatory International in partnership with the World Federation of Advertisers explores the necessary skills, structures, benefits and challenges for creative agency in-housing, together with tips and guidance for best practice.

For more information about this report please contact us.