Project Completion | Vodafone
Pitch Process for Vodafone
The Observatory International was appointed by Vodafone’s Global Brand team to deliver an Agency capable of providing strategic and creative insight for Vodafone’s global campaigns focused on the brand’s positive social impact.
We looked across Europe to find Agencies who had proven capabilities in the required deliverables – with an understanding of delivering global content at scale.
The process commenced in April and concluded with the appointment of Anomaly in early August following a hard fought and close pitch process.