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Project Completion – Asahi Super Dry

Task: Agency search and selection for a global creative agency for the Asahi Super Dry Brand

Situation: Asahi were operating with a number of agencies across the various channels of their Super Dry Brand and wanted to consolidate into a single digital-first and multi-disciplne Agency with a Global mindset.

Our Solution: The Observatory International undertook a thorough search and selection process of Agencies in multiple markets working closely with multi-country based Marketing and Procurement personnel.

Outcome: At the conclusion of the pitch process the account was awarded to 180 Amsterdam.

Commenting on the process Diana Simon-Bruns – Global Head Brand,  Asahi Super Dry said;

‘This was a complex multi-market, multi-client location search, and the process, co-ordination, guidance and support of The Observatory during our pitch process was exceptional. We have ended up with a great result for the Brand and I would definitely recommend them to fellow marketers’


Asahi Super Dry

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