Observatory International Newsletter – January 2022
Marketing’s Sustainability Challenge
Whatever category or sector you are in, the drive for greater sustainability will affect every aspect of what you do. Marketing’s sustainability challenge has shifted from influencing others to taking a long hard look at how marketing is done and what changes can be made to meet sustainability targets. In this first in a series of articles on sustainability we highlight key actions to take now – focused on authenticity, measurement and the supply chain. Find out more here.
The Observatory International – one of the UK’s leading management consultants
We are delighted that once again The Observatory International has been recognised as one of the leading management consultants in the UK, in a report published by the Financial Times last week. Find out more here.
Agency Performance Evaluation
Best Practice Guide
In partnership with ISBA we have published a best practice guide to agency performance evaluation. The need for strong and constructive client and agency relationship to enable and deliver brand growth is more important than ever. This guide tackles the key areas of Agency Performance Evaluation, why it’s important, and best practice guidance to enable it.
Contact us to find out more.