UK Agency Remuneration Report

We last published a report on UK agency remuneration trends in early 2020.  Few could have predicted at that time that the pandemic would be something that lingered on for two further years, throwing business and our lives into turmoil.

And just as we started to see some sort of post-pandemic normality starting to form, the industry faces equally difficult issues of rising prices, exponential growth in the cost of energy (from whatever source) and tempestuous trading conditions.

All of which will provide a back-drop to the way in which marketers and procurement professionals will continue to engage with their agencies in the future.

This report, conducted and ‘in the field’ when the storm clouds were merely gathering shows how behaviours have changed over the pandemic period and how businesses are looking to the future in terms of their agency remuneration principles.

For more information about this report, please contact us and for information about the Observatory International’s agency compensation practice capability please click here.