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Blog

How To Run A Great Online Meeting

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  • April 6, 2020
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Free advice line for WFA members

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  • April 6, 2020
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Supporting your agencies during the crisis.

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  • April 3, 2020
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What you should be doing now to work with your Agencies

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  • April 1, 2020
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Coronavirus and Marketing Management: Fluctuat Nec Mergitur!

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  • March 31, 2020
What is the effect on the Marketing industry and how should agencies and clients respond?
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Marketing Through A Crisis

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  • March 24, 2020
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Client: Agency relationships

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  • February 13, 2020
Agencies and clients may be bright-eyed, and bushy tailed at the start of their relationship, but life often gets in the way.
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The rewards of relationship management

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  • October 30, 2019
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver. Stuart Pocock, Founder and Managing Partner at The Observatory International, explains why the early days are so critical.
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How marketing is taking on climate change

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  • October 29, 2019
Global environmental degradation, created by the depletion of resources such as air, water and soil, together with the damage caused to ecosystems and ever rising Co2 emissions is scientifically acknowledged as a fact. 90 companies are responsible for two-thirds of man-made global warming emissions and these include 50 investor-owned firms.
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How do I create an agency roster model that is going to meet our business needs?

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  • August 13, 2019
Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose.
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