Shane Howarth, Manager: Marketing Communications, BMW (South Africa)
Throughout the (agency fee bench-marking) process we found The Observatory International to be extremely knowledgeable and professional, and the process was extremely valuable resulting in some solid decisions.
Ryan Gould, MTN SA – GM: Brand and Communications
The Observatory International conducted a review of MTN’s relationship with its agencies to develop a new process model for agency management and inter-agency alignment. Throughout the project, (The Observatory International) exercised a high degree of persistence, professionalism and understanding of the dynamics at play between agencies and ourselves. They utilised past experience and best practice to develop a model to improve the effectiveness of our marketing process.
Dave Carruthers, Marketing Director, SABMiller Africa and Asia
The Observatory International’s experience came to bear in cutting through a complicated assortment of relationships to get pretty much mutual agreement on all issues and solutions – no mean feat.
Ashley Poezyn-Small, Marketing Manager, Heineken
The Observatory International methodology allowed for many rich conversations and robust discussion which was tempered by wonderful expertise and expert facilitation. A key aspect of the selection process was the opportunity to engage with each agency through the Chemistry Sessions which enabled both parties to engage on a neutral but more personal basis, as well as providing us with good insight into overall agency capabilities on many levels. With so much at stake it is always an intense time for all involved but I think I can safely say that the process was enjoyed by all with some good insights and experience gained from both sides.
Victor Bouguenon Group Marketing Manager, AfriSam
The Observatory International made a concerted effort to understand our requirements and provided invaluable input in matching the right agency to our needs and culture. They drove the process fairly and objectively at all times and always made sure that the interests of all parties were taken into account.